USE THE BRAND is an efficient digital solution for visual brand management. Transfer your brand style guide to an easily updatable landing web page with all brand resources downloadable. We make it, you use it.
How many times have you not found the latest version of your logo, or got lost searching for a photo, icon, or other resource among thousands of folders? Would you like to have a simple and quick way for your team to apply your visual brand identity?
Do you feel like you’re wasting a lot of time sending the logo as an attachment and searching for files in various folders that constantly move between platforms and locations?
Switch to UseTheBrand and take your visual identity management to the next level.
UseTheBrand is an efficient digital solution that centralizes and unifies all the graphic resources in your brand’s visual world in one place.
Save time and resources, switch to UseTheBrand.
¿How does it work?
Simply send us your latest brand manual and the links to your downloadable assets, and we’ll take care of creating the landing page for you. Don’t have a manual but want to create one in UseTheBrand? No problem! Contact us, and we’ll provide the solution that best suits your company.
YOUR BRAND BOOK ONLINE
USETHEBRAND IS A SOLUTION THAT:
CENTRALIZES
all your company’s branding resources on a digital platform.
SAVES
time and resources searching for and sending brand assets.
SIMPLIFIES
direct download of editable files, icons, fonts, and photos.
REMOVES
the distribution of old versions of your brand files by having all the downloads in one place.
MERGE
items in different formats like vectors, photos, animations, and videos.
ADAPTS
tu the visual universe of your brand, with different plans for each type of organization.
¿What is a brandbook or brand style guide?
It is a set of guidelines that define all the elements and guidelines that make up a brand’s identity.
Why is it important for your company?
Having a Brandbook or Brand Style Guide is essential for positioning your company or organization, as it establishes visual and communication guidelines to ensure your brand is recognized by your target audience.
¿what does a full brandbook contain?
A comprehensive brandbook can encompass multiple aspects that are fundamental for a brand. From detailed guidelines and elements about visual identity (such as logo usage specifications, color palette, fonts) to key concepts and guidelines for message construction, target audience, communication and marketing strategies, as well as the values of your corporate culture.
Who can benefit from this product?
The Brandbook is a powerful working tool for members of your own Communication and Marketing team as well as your partners and suppliers, such as media agencies, advertising agencies, web developers, design studios, among others.
WHO IS BEHIND THIS PROJECT?
We are ESTUDIO MACARRÓN, a boutique agency based in Montevideo, Uruguay, specializing in graphic design, branding, and content. We help brands build their own visual language to effectively tell their story and create a deep connection with their audience.