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What is a Brand Style Guide?
It’s a visual style guide that defines all the elements that help build a brand’s visual identity and branding concisely.
What is a Brandbook and what does it contain?
A complete brandbook integrates detailed guidelines on a brand’s visual identity, communication strategies, target audiences, visual applications, marketing strategies and corporate culture. It also includes the classical specifications of a Brand Style Guide for the usage of logos, color palette, fonts, brand messages, social media strategies, corporate values.
Why is it important to have this product?
Having a Brand Style Guide or Brandbook in your company is essential to position your brand, establish standards and unify its messages so that the brand is recognized by the target audience.
From where will my new Brand Style Guide or Brandbook be reachable?
From a subdomain under the URL usalamarca.com. Example: yourcompany.usethebrand.com.
What is the development process like?
1) Select your plan
2) You send us all the visual resources of your brand, including vector files
3) We create the site and send you a draft for validation
4) We make the adjustments we agree upon
5) Once validated, we publish the site
When do I start paying the annual maintenance fee?
After your Brand Style Guide or Brandbook is published online, we will invoice you for the first annual maintenance fee.
¿Who will be able to access my Brandbook or Brand Style Guide?
Your new Brandbook or Brand Style Guide can be open accessible or require a password for registered users.
You can also choose to make some content public and others restricted.
Where will the downloadable resources be stored?
The graphic resources and photos may be hosted on the Brandbook or Manual site server with a weight limit in MB according to the contracted plan, or they may be linked to external links from Google Drive, Google Fonts, Dropbox, etc.
We recommend the option of external sources so that the client can update the files without hiring hours of maintenance or extra space on the server.
What happens if I don't have a logo or manual for my brand?
Don’t worry, we can design your logo or brand style guide from scratch. Write us to hola@usalamarca.com with the subject “I want my logo”.
How are updates made after publication?
After the site is published, we can work on content updates with a quote per hour of work. The hours will be counted with the Clockify™ platform. Clockify™ platform.
I would like to have my logo animated, how do I do it?
How are updates made after publication? Write us to hola@usalamarca.com with the subject “Other products” and learn about our work at estudiomacarron.com.
Who is it aimed at?
The end users of a Brandbook or Brand Style Guide can include your Communication and Marketing teams, all your company’s collaborators, clients, partners, suppliers and anyone else you decide.
Do you have more questions? Send us an email